Every year the San Francisco Museum of Modern Art presents the highly anticipated Bay Area Treasure Award Dinner. Bay Area Treasure is an annual lifetime achievement award celebration recognizing a Bay Area artist who continually defines and redefines contemporary art. Proceeds from the event support SFMOMA's education programs and celebrated exhibitions.

In 2014, the Bay Area Treasure Award Dinner took place on Thursday, October 30 at the Julia Morgan Ballroom in San Francisco and honored Apple head of product design Jony Ive.
As the driving force behind the look and feel of Apple products, Ive is one of today's most innovative and influential design minds. His revolutionary achievements in the field have transformed our visual world.

Bay Area Treasure celebrations began with a launch party on Monday, September 22 at the Paul Smith store in Union Square, and featured a Ferrari California T, brought by Ferrari of San Francisco, prominently placed at the entrance. More than 150 museum supporters attended this exclusive party with Jony Ive from Apple.

On October 30ththe Bay Area Treasure guests were greeted by a Ferrari front and center. Dinner began with a reception for sponsors followed by a seated dinner. During dinner, guests enjoyed an illuminating conversation with Apple designer Jony Ive, followed by the presentation of the 2014 Bay Area Treasure Award. The event was attended by 355 guests and raised more than $340,000 for SFMOMA's exhibition and education programs that strengthen communities throughout the Bay Area and beyond.



Joni Ive