Click on one of the people below to find out more information.

  • Mark Paddack
    General Manager
    415-380-9700

    Mark joined Ferrari of San Francisco in January 2005 when it was a factory-owned store catering to Ferrari and Maserati clientele. Since that time, he has risen through the ranks from Maserati Sales Manager to the General Manager overseeing all aspects of the customer experience.

    Born in San Francisco, Mark moved away at a young age, only to return in 1999 with his family. Mark's career could be characterized as catering to clients of luxury and exotic brands, since he has worked for some of the world's most prestigious names in the automotive and electronics industries.

    Centered on dedication to providing the highest level of customer service, Mark and the team at Ferrari of San Francisco have proven to be a winning combination for their clientele.

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  • James Chou
    New Car Sales Manager
    415-384-4316

    James joined the Ferrari of San Francisco team in October 2010. His experience in the industry has quickly translated to the highest level of client care and satisfaction. Selling cars started off as a summer job while attending Johns Hopkins University, however his love of automobiles and daily interaction with wonderful people enticed him away to focus on this passion for over twenty years in the automotive industry. 

    James has served as an Internet, Finance, and Sales Manager at luxury and exotic brands, owned his own dealership, and is fluent in Mandarin. James feels that his success stems from an early dedication to building long standing relationships with clients with a focus on offering the most attentive service during and after the sale. Not surprisingly, this has become a standard that the industry is always striving to achieve, while James is considered a master.


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  • Emmanuel Turin
    Marketing and Motorsports Manager
    415-384-4307

    Emmanuel came to San Francisco via Paris, France to live the California dream. With Emmanuel's background in travel, business, and marketing, he quickly showed his adept skillset at the highest level of event planning and marketing. When he is not overseeing the Ferrari of San Francisco Challenge race team, Emmanuel is busy creating unique and memorable events for our clientele; whether it be a mulit-day rally to a national monument, a bespoke dinner with a top tier chef and vintner, or heading up a cutting-edge marketing initiative, Emmanuel is always in full forward motion making sure each event and interaction with the clientele, no matter how big or small, represents the very best of the Ferrari lifestyle down to the finest detail.

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  • Tom McAfee
    Pre-Owned Sales Manager
    415-384-4318

    Tom joined the Ferrari of San Francisco sales team in 2009. With almost two decades of experience in the automotive industry, Tom has excelled delivering an experience like no other. Starting early in his life as a lover of cars, Tom's career has matured through customer-facing postions from sales consultant to Internet and Sales Manager. Leading Ferrari of San Francisco's efforts as our Pre-owned Manager, Tom is always looking for the best quality cars to represent the best Ferrari has to offer. While sometimes at a premuim, one can be assured Tom's selection is always top tier, ensuring the best possible ownership experience with a Ferrari or exotic that has been well maintained and serviced so the next owner will be sure to have the highest Ferrari of San Francisco experience possible.

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  • Jeff Harley
    Experience Manager
    415-384-4302

    Jeff grew up in Philadelphia and moved to the San Francisco Bay area in 2004. As an exotic automotive enthusiast, Jeff's product knowledge is extensive and with considerable depth. Jeff's interests go far beyond the fine leather interiors and matching the perfect paint color; his in-depth approach focuses on the minutiae when assisting clients configure their dream Ferrari. As the dealership's Experience Manager, Jeff is intimately familiar with not only the cars, but the whole customer experience, whether one is purchasing a Certified Pre-Owned Ferrari or designing a new vehicle to their taste. Jeff's enthusiasm doesn't end when the work day is done. Jeff can usually be spotted at various events including our Esperienza test drive events but you may find him at your local weekend meet, on a rally driving Ferrari's finest, and usually surrounded by his dedicated clientele.

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  • Peter Chiappone
    Sales Consultant
    415-384-4305

    Passionate about significant motorcars, Peter takes immense satisfaction engaging with like-minded enthusiasts from all walks of life. Following Formula One is an obvious passion, but Peter also loves the action found at high-end automotive auctions where investment-grade collector cars are featured and sold. Peter's highest satisfaction is handing over the keys of a spectacular Ferrari to a new owner with whom he has developed a personal connection. Every aspect of Peter's career from the gorgeous cars, the passion, the history, and the scenic beauty of Ferrari of San Francisco allow Peter relish in the opportunity make each client's wishes come true.

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  • Ashfar "Ash" Tawadros
    Sales Consultant
    (415) 384-4309

    Ash, as he is known to his friends, has enjoyed being a sales consultant and automotive enthusiast for over 40 years with a combined passion for design and horsepower. With over thirty five unique ownership experiences of his own (not including three motorcycles), Ash sees, hears, and touches every exotic car as a personal interpretation of the owner. Ash sees his position at Ferrari of San Francisco as the pinnacle of opportunities in the automotive industry, entrusted with the most iconic brand and that demands the highest standards, enabling Ash to deliver the best customer experience with the highest ownership satisfaction.

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  • Lee Perkins
    Sales Consultant
    415-384-4306

    Lee's background blends with his outlook and appreciation of extraordinary cars, which lead him to personally own a Ferrari in the 1980's. He gained a great deal of appreciation for all exotic cars, buying and selling for his own personal enjoyment. After a distinguished career as an on-air radio personality in Northern California, Lee came to realize the heartbeat of every Ferrari reminds him of the drummer and guitarist in a recording session; the sound of a Ferrari is music to his ears!

    Lee is passionate about making peoples dreams become their reality, whether one has aspired to be a Formula One driver, or love the sensation of driving the most perfectly engineered and elegant styles car in the world. To Lee, both are worthy pursuits, unique to their individual owner, and well worth the time and dedication. Lee is dedicated to provide the most pleasurable experience visiting Ferrari of San Francisco. "Il divertimento e arrivato" or "the fun has arrived"!

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  • Bradd Troedel
    After Sales Director
    415-526-2163

    Bradd leads the parts and service team as the Director of After Sales. With a genuine passion for Ferrari, Bradd sees each customer as a like-minded enthusiast, passionate and engaging, with an eye for detail and precision. After almost twenty years of dedication to the industry spanning domestic, import, and exotic servicing, Bradd enjoys sharing his esperience and passion with his dedicated team and each client to ensure your ownership experience is properly represented, exclusive, and meets your highest standards.


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  • Julie McLisky
    Receptionist
    415-380-9700


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  • Zach Morgensen
    Parts Manager
    415-526-2166


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  • Adam Elliott
    Parts Specialist
    415-526-2166


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  • Matt Quinn
    Service Advisor
    415-526-7341


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  • Jorge Reyes
    Service Advisor
    415-526-7313


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Interested in joining our team? For employment opportunities please check here