October 12th, 2014

"Race Through The Decades: 1954-2014? Celebrates 60 Years of Ferrari in the USA

Come join Ferrari North America as we celebrate our sixtieth year in the United States.

OnSunday, October 12thfrom10:00 AM until 5:00 PMwe are planning our national 60thAnniversary celebration -"Race Through The Decades 1954-2014: Ferrari Celebrates 60 Years in the USA with 60 Fabulous Ferrari on Rodeo Drive"- a truly memorable day to appeal to our most endearing fans and top clients from North America and abroad.


Activities will include:

  • A public display of 60 of the most storied and spectacular Ferraris ever assembled
  • An unprecedented gathering of Ferrari Club of America cars into Beverly Hills that morning
  • An arrival parade of spectacular Ferraris, led by our Chairman, Luca di Montezemolo
  • World premiere of a new Ferrari vehicle
  • First-ever award presented by the City of Beverly Hills
  • Unique experiences including a 360 virtual tour of Museo Ferrari, Tailor Made village comprised of our global partners, etc.