Service and Parts Changes

October 2012

Great News! Ferrari Maserati of San Francisco has commenced the long overdue task of upgrading our service facilities along with staff realignment and expansion. As we have established the sales department's path to a client focused approach with dynamically evolving success, we look to continue into aftersales as this is key to a superlative and fully encircled client experience.

Entering into 2012 I knew we were at a tipping point for aftersales. As a proven pattern in the automotive industry, aftersales business is generally on a two years mirror of new car sales. This brings us to a result of what we established two years ago in sales. Sales for both Maserati and Ferrari new cars combined has increased 45% percent and is still growing as a result of such great products as the California, FF, and Gran Turismo M/C. We expect the Maserati line to grow at an even faster rate through the next two years as a result of many new models being launched that will propel it into a business not recognizable by past Maserati standards.

This brings us to what is happening in aftersales and why. With this tremendous expansion in sales and client base we need to be very proactive as we look to aftersales for support. The demands on this department are also changing quickly as new Ferrari products now have 7 years of maintenance. As the Ferraris have become so enjoyable and easy to drive it will prove to be a valuable benefit that will reassure owners of a predictable cost of ownership. Key to this of course will bring us back to aftersales and the teams approach to client focused care to ensure the time in service is handled efficiently and courteously. These challenges will rise exponentially with volume.

All this growth has brought us new equipment and additional space to accommodate and enhance our ability to serve our clients. Starting this week we are expanding our reception area to provide room for our newest addition to the team, service advisor Ken Stanfel. Ken brings with him extensive tenure in customer service as advisor for several brands including Mercedes, his most recent. Another recent appointment of Tom Gautier as service manager & shop foreman. Tom has over a decade of Ferrari Maserati experience. We will strive to improve every part of our aftersales operations and invite your comments to our new dedicated service email = ferrariservice@ferrarisf.com and maseratiservice@maseratisf.com.

The current Service Deptartment:

The new Service Department:

Lastly as mentioned above, look for the new Maserati product in the very near future starting November 6^th with media launch for the first of many new Maserati.

Greg Minor, General Manager & President